Selling
We will tell you what your house is worth, even when you will not like it.
Plenty of agents will agree with whatever number you have in your head, take the listing, and then spend three months talking you down. We would rather have the difficult conversation on day one.
Before you sign anything
Two numbers you should have first.
Not from us. From a calculator you can run at your kitchen table without speaking to anybody.
What you would actually walk away with
Commission, documentary stamps, title at the state rate, and the property tax credit you owe the buyer. Same figures we would put in front of you in a listing meeting, and the same closing agent.
What your buyer will be quoted
If your roof is coming up on fifteen years, that is going to end a contract at some point. Better it ends this one before you have packed.
What we actually do
Your house gets its own website.
Not a page on ours. Its own address, its own app, built for that property alone. A buyer scans the sign and gets the floor plan, the survey, the pre-listing inspection, the seller's disclosure, the actual utility bills, the flood zone from FEMA, and a calculator telling them what it costs to own.
It exists because the objections that kill a Southwest Florida sale are nearly always about cost, and they surface in week six when everybody is invested. Answering them in week one loses you the buyers who were never going to close and keeps the ones who will.
Every listing we take gets one. It is not an upgrade and there is nothing extra to pay.
Also, as standard
- Aerial and drone media where the property earns it
- A calling campaign aimed at out-of-town buyers, who are most of this market
- Strategic pricing work, revisited rather than set once and forgotten
- Full transaction coordination, so nothing falls through between contract and closing
- A weekly update whether or not there is good news in it
What clients wrote
In their own words, with their own numbers.
When we first decided to sell, we listed the property with another agent. Unfortunately, after 276 days on the market, the home still had not sold. That's when we were introduced to Martin Hawley and his team. The difference was i…
This home has been part of my family for a long time. My mom purchased the lot and built this home back in 2002. After her passing, making the decision to sell was not easy. From the beginning, they approached everything with a cl…
From the very beginning, Martin brought a clear plan, strong communication, and a level of professionalism that gave us confidence right away. Everything, from pricing to marketing to negotiation, felt intentional and well thought…
Commission
You pick the plan. We will tell you which one we would choose.
Three levels, and the difference between them is what we do, not how hard we try. Most sellers land on 6%, which includes 2.5% for the buyer's agent.
5%
The essentials, done properly. Suits a house that will sell itself in a market that is moving.
6%
The full programme. Aerial media, the calling campaign, the pricing work, transaction coordination, and the property's own app.
7%
Everything, plus the extra marketing spend a difficult or unusual property needs to find the one buyer who wants it.
The buyer's agent's share is negotiated separately now, and it may be paid by the buyer instead. We will explain what that means for your sheet rather than leaving you to find out at closing.
When a normal listing is the wrong tool
The auction option.
Some houses do not want a ninety day listing. A property that has already sat, an estate that needs settling, a seller who needs a date they can plan around. For those, an auction sets a deadline and makes buyers compete against each other instead of against your asking price.
Our rate on an auction is 4.5%, and the buyer pays a 3% premium on top of their bid which covers their own agent.
It is not right for most houses and we will say so. When it is right, it is very right.
Ask whether it fits
The market you are selling into
Where things actually stand.
Out of the MLS, updated with this site. Not last year's figure and not a national estimate.
Start with a conversation, not a listing agreement.
We will come and look at the house, tell you what we think it will fetch and why, and leave. If the answer is that you should wait, that is the answer you will get, and it costs you nothing to hear it.