The journal
Nine years of writing about this market.
Market updates for every city we cover, and the things nobody tells you until it is too late to matter. 414 pieces since July 2017, none of it written by a marketing company.
Southwest Florida real estate 10Buyer 5Fort Myers real estate 5Homeowner 4Luxury Home 4SWFLRealEstate 4FortMyersRealEstate 4Vacation Home 3Seller 3Market Updates 3Pelican Preserve 3Cape Coral real estate 3
25 August 2026
· 10 min read
THE COMPLETE BONITA SPRINGS 55+ COMMUNITY GUIDE: VALENCIA TO IMPERIAL, AND WHAT EACH ACTUALLY COSTS
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24 August 2026
· 3 min read
THE ONE QUESTION I REFUSE TO ANSWER AT COCKTAIL PARTIES
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21 August 2026
· 4 min read
Can You Work With Multiple Real Estate Agents at the Same Time?
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20 August 2026
· 14 min read
BONITA SPRINGS NEIGHBORHOODS DEEP DIVE: WHAT $200,000 TO $15,000,000 ACTUALLY BUYS YOU (12-COMMUNITY COMPARISON, WITH CHARTS)
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19 August 2026
· 9 min read
BONITA SPRINGS HOUSING MARKET UPDATE FOR JULY 2026 (SINGLE FAMILY AND CONDO)
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18 August 2026
· 11 min read
HOW TO READ A SWFL CONDO ASSOCIATION FINANCIAL STATEMENT BEFORE YOU FALL IN LOVE WITH A BUILDING
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17 August 2026
· 9 min read
NAPLES HOUSING MARKET UPDATE FOR JULY 2026 (SINGLE FAMILY AND CONDO)
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13 August 2026
· 10 min read
THE REAL MATH ON A 1975 BEACH PENTHOUSE: WHY THE CONDO FEE AT CRECIENTE PH-14 IS NOT WHAT IT LOOKS LIKE
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17 July 2026
· 14 min read
The 21st Century ROAD to Housing Act Just Became Law: What It Actually Says, and What It Means for Southwest Florida
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16 July 2026
· 11 min read
The Non-Distressed Seller Auction Playbook: How the Hawley Team Has Closed 9 of 11 Auctions Since October 2025
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14 July 2026
· 9 min read
Cape Coral Housing Market Update for June 2026 (Single Family and Condo)
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13 July 2026
· 13 min read
The SWFL Snowbird Buyer's Fall 2026 Playbook: When to Start, What to Buy, and How Kim and Martin Actually Work With You
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