The journal
The journal, page 5
Market updates for every city we cover, and the things nobody tells you until it is too late to matter. 416 pieces since July 2017, none of it written by a marketing company.
21 May 2026
· 8 min read
How to Price Your SWFL Home to Sell — Without Leaving Money on the Table
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21 May 2026
· 4 min read
Here's One Thing Most Home Buyers Forget to Budget For: Landscaping
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20 May 2026
· 8 min read
Alva, Florida: The Lee County Town Time Forgot — And Why Buyers Are Quietly Discovering It
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19 May 2026
· 7 min read
How Much Money Do You ACTUALLY Need to Buy a Home in Southwest Florida? (The Real 2026 Numbers — Not Internet Averages)
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18 May 2026
· 6 min read
The 2026 Guide to Buying a Home in Fort Myers: What's Actually Changed
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15 May 2026
· 7 min read
The True Cost of Buying a Home in Fort Myers: Beyond the Sticker Price
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14 May 2026
· 5 min read
Fort Myers Housing Market Update — April 2026
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13 May 2026
· 5 min read
The Estero Boom: How a Master-Planned Corridor Became SWFL's Most Livable Address
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12 May 2026
· 6 min read
HOA Red Flags Every Buyer Should Spot Before Signing
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11 May 2026
· 6 min read
Flood Zones in SWFL, Explained Without the Jargon
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8 May 2026
· 8 min read
The 7 Most Underrated Southwest Florida Communities Right Now, Ranked
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7 May 2026
· 12 min read
The 5 SWFL Listings That Sat the Longest in 2025 — And the Exact Reason Each One Couldn't Sell
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