The journal
The journal, page 3
Market updates for every city we cover, and the things nobody tells you until it is too late to matter. 414 pieces since July 2017, none of it written by a marketing company.
22 June 2026
· 19 min read
Vacation Home or Investment Property in SWFL? The 2026 Breakdown (Tax, Insurance, ROI, and the One Rule That Catches Almost Everyone)
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19 June 2026
· 10 min read
From Starter Home to Forever Home: A Father's Day Look at How SWFL Dads Buy Differently
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18 June 2026
· 11 min read
Showings 101: How to Prep Your SWFL Home (and Your Pets, and Your Neighbors) for Buyers
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17 June 2026
· 13 min read
Cape Coral's 400+ Miles of Canals: A Buyer's Guide to Gulf-Access, Freshwater, and Off-Water Homes
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16 June 2026
· 13 min read
Buyer Closing Costs in Florida: What ACTUALLY Hits You at the Closing Table, and Every Month After
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15 June 2026
· 10 min read
Naples Housing Market Update: May 2026 (Single Family + Condo, With Four Submarkets That Tell Very Different Stories)
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12 June 2026
· 9 min read
Flag Day, the 250th, and What It Looks Like From Our Front Porch in Southwest Florida
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11 June 2026
· 10 min read
Seller Closing Costs in Florida: What ACTUALLY Comes Out of Your Check at the Closing Table
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11 June 2026
· 3 min read
Here's Why Having A Good Driveway Matters When Selling Your Home
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10 June 2026
· 8 min read
Estero Housing Market Update: May 2026 (Single Family + Condo, the Headline and the Story Underneath)
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9 June 2026
· 10 min read
Sanibel & Captiva Housing Market Update: May 2026 (Single Family + Condo, Two Islands, Two Recovery Stories)
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8 June 2026
· 7 min read
Pre-Qualified vs. Pre-Approved: Which One Do You Actually Need to House Hunt in SWFL?
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